Founder, Tony Maurer
Meet Tony Maurer, the visionary founder behind I&T Creative Consulting, a dynamic consultancy dedicated to infusing brands with a creative punch through the seamless integration of Ideas and Tech.
Tony's journey to founding I&T Consulting is marked by his extensive experience and unwavering passion for innovation. With over 15+ years of experience in the advertising & tech industry, Tony has honed his skills as a creative leader and a strategist, navigating the ever-evolving landscape of marketing with finesse and foresight.
As a seasoned executive in the creative agency world, Tony has led teams to develop groundbreaking solutions for a wide range of clients, from startups to Fortune 500 companies. His expertise in leveraging ideas & technology to drive business growth and enhance customer experiences has earned her a reputation as a master craftsman.
But Tony's vision extends beyond mere tactics and site development. He understands that true success lies at the intersection of Ideas and Tech – where creativity meets technology to create something truly extraordinary. It is this philosophy that inspired her to launch InnovateTech Consulting, with the mission of helping brands harness the power of both ideas and technology to stand out in today's competitive market.
As the driving force behind I&T Consulting, Tony leads by example, inspiring his team to push the boundaries of creativity and innovation. Her leadership style is characterized by a relentless pursuit of excellence, coupled with a deep commitment to empowering his team to unleash their full potential.
With Tony at the helm, InnovateTech Consulting has quickly become a trusted partner for brands looking to elevate their digital presence and add a creative punch to their work. Under her guidance, the consultancy continues to push the boundaries of what's possible, helping brands innovate and thrive in an ever-changing world.
Executive Digital Director - Bader Rutter
At Bader Rutter, he spearheaded the creation of a best-in-class team dedicated to achieving clients' marketing objectives through innovative website and application development, coupled with strategic planning. Leveraging expertise in digital technologies, He led initiatives to deliver impactful solutions that drove business growth and brand engagement. Working with other leaders in the organization, he helped develop policies and best practices that ensured we could help our clients achieve their dreams through multiple media channels and award-winning digital experiences.
Clients: Zoetis Animal Health, Corteva Agri-Scineces, Neogen, Case IH, McCain Foods, Acuity Insurance, and Milwaukee Bucks.
Creative Director - Cramer & Krasselt
Beginning as an interactive designer, he progressed to a leadership role where I managed creative ideation, digital strategy, user experience, design, creative direction, art direction, and digital production. Working closely with the General Manager and Vice Presidents, he played a pivotal role in boosting agency revenue by securing interactive clients and integrating them into comprehensive brand campaigns.
Clients: Can-AM, Sea Doo, Evinrude Engines, Sea Ray, Monroe Shocks, Wausa Paper, Gravely Lawnmowers, Johnson Controls, Ariens Company.
Creative Director - Hanson Dodge Creative
From Design Intern to Creative Director, he's had the privilege of leaving his mark on iconic brands at HDC. Upon returning as a CD, he spearheaded the launch of the Experimental Aircraft Association's largest site project, integrating geofencing and application development, sales, and ecommerce. His contributions to projects for Trek and the Children's Hospital of Wisconsin underscore the transformative impact of strategy and design on brand evolution.
Clients: Trek, Children's Hospital of Wisconsin, Experimental Aircraft Association, Guaranty Bank, Ragnar, Camillus Knives, Legendary Whitetails.
Associate Creative Director - Hiebing Group
As part of the original team that created the iconic 'Welcome to Delicious' campaign for Culver's Frozen Custard, he was responsible for shaping ideation, design, and digital production, as well as connecting the agency to best-in-class production partners. Additionally, I achieved success in securing and growing the Society Insurance B2B account, surpassing new business milestones.
Clients: Culver's Frozen Custard, Society Insurance, Thedacare, Adidas Golf, Saris, PowerTap, Dean Health, and St. Mary's Hospital.
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With the belief that every message released into the market has the power to influence hearts and minds, we are excited to hear about your business and marketing needs.